In 2024, the beloved Strawberry Shortcake brand celebrated its 45th Anniversary. Since its initial launch, the character has undergone four different iterations, most recently in 2021. We collaborated with the brand to come up with a simple logo and branding under the moniker “The World of Strawberry Shortcake,” which harkens back to the original 1980s brand mark but could be used to unify all her “eras.” The program has been applied to marketing collateral, promotional events, collaborations, and social media channels.