GoldieBlox is an award winning children’s multimedia company. Their mission is to create content and products for girls to develop an early interest in engineering, as well as to help build confidence in problem solving. J3 collaborated with their in-house team to help rebrand their identity and develop a style guide to be used by all licensees and internal departments. J3 created a new logo, support graphics, iconography, patterns, photography, as well as consultation on their tradeshow booth visuals for VidCon.